Woolworths includes stationery products in its newly-launched online marketplace.

 

Woolworths has taken aim at Amazon and other online competitors with the launch of its Everyday Market e-commerce platform.

 

Introduced as a pilot program on the NSW Central Coast in July, Everyday Market allows the retailer to hugely expand its product range and earn revenue from other sellers without adding additional stock to its bricks-and-mortar stores. 

 

Woolworths recently posted record e-commerce sales as it shifts its business model to focus on its online platforms. 

 

The retailer’s e-commerce sales rose 58 per cent to $5.6 billion in 2021, with online food and grocery sales skyrocketing 75 per cent to $3.5 billion. 

 

Everyday Market is a virtual marketplace that enables third party sellers such as homewares, health and beauty, pet and clothing suppliers to sell through the Woolworths.com.au site. 

 

Lance Eerhard, general manager for Everyday Market, told the Australian Financial Review that its “ultimate ambition” was to double the entire Woolworths range by the end of this year. 

 

“The team is turning on new products from existing partners every day and new partners will start to come on later this month,” Eerhard said.