Latest initiative to engage customers and benefit members.

 

Dealer group Office Choice has launched a new national e-commerce website, the next project in its customer acquisition strategy to support members during the COVID-19 crisis. 

 

The new website, launched on 1 June, is designed to capture a greater percentage of new and prospective customers from an increased digital prospecting campaign across numerous social media and advertising platforms. 

 

The website has been optimised with a full catalogue of products to drive instant purchase through the e-commerce facilities. 

 

All orders received will be fulfilled by local members while driving the group's ‘Making Local Work’ brand message to secure them as repeat Office Choice customers. 

 

The group said early indications of the website launch are “extremely positive”, surpassing expectations with a high number of transactions recorded in the first few days of operation.

 

The launch of the website is running run along-side the group’s end of financial year campaign and the second stage of the ‘Making Local Work’ brand strategy which all kicked off on 1 June. 

 

The group said: “This is an exciting step forward as we seek to grow our collective customer base and deliver increased revenue direct to our members.  The launch of this initiative follows on from recent measures to support Office Choice members during this time including the acceleration of the brand strategy and an increase in advertising spend, as well as a 50 per cent reduction in membership fees, the removal of non-mandatory costs, and formation of the Covid-19 resource hub.  

 

Cameron Osborne, Office Choice national marketing manager, said: “The launch of the e-commerce website aligns perfectly with our ‘Making Local Work’ brand strategy and the increased focus on the customer acquisition activities of the group. Our website has seen a significant traffic increase over the past 12 months as a result of targeted investment and this platform allows us to capture that traffic and provide a significant return to our members.” 

 

Brad O'Brien, Office Choice CEO, added: “I could not be more excited to launch the national e-commerce site. This project was highlighted as a priority for the business and a key project to benefit all Office Choice members. As a group we have committed to launching new products and services, while investing in media to grow our business. This project is just one of a number of customer- centric programs that will continue to be released over the coming months to build our customer base and increase engagement, which will provide all Office Choice members a solid platform to grow.“