Retailer targets home workers with EOFY campaign.

 

Officeworks has tweaked its annual end-of-financial-year campaign to remind its customers that everything they have bought at Officeworks could be a tax deduction.

 

The ‘EOFYthing’ concept was first used in 2018 but has been updated to take into account the impact of the COVID-19 outbreak. 

 

Jess Richmond, Officeworks general manager of marketing, said the EOFYthing message is "more important than ever this year, with so many people working from home".

 

“The EOFYthing theme has resonated well in previous years, and is now more relevant than ever with so many Australians working from home and looking to save wherever they can,” Richmond said.

 

The campaign ran throughout June using a range of media, including TV, social, digital display, out-of-home, radio, press and in-store.