Latest study takes into account impact of COVID-19 on $12 billion market sector.

 

The Australian office and work supplies market will go under the microscope in coming weeks as Penfold Research undertakes its 7th comprehensive industry survey.

 

“With this year having brought a virtual earthquake of change - essentially resetting market dynamics - this research will measure, assess and highlight areas of opportunity and challenge for operators,” Andrew Penfold, director of Penfold Research, told Office Products News. 

 

“The research is designed so operators can gain a clear, independent picture of the market they are operating in - and the significant changes that are re-shaping it,” he said. “The report will provide a base for strategy development, forecasting and making informed decisions.”

 

Penfold added that In line with COVID-19 induced shifts the research has been partially re-engineered to move with the major changes already underway. 

 

These include an expanded range coverage, modified survey respondent mix/type plus new areas of analysis. 

 

Work-from home (WFH) will also feature as a major area of analysis. 

 

“These modifications together with having a vast trove of past data, will enable the research to highlight the key strategic areas for subscribers to focus on – in the new market reality,” Penfold said.

 

 

Office & Work Supplies in Australia, 2020-2022

 

Two market research reports to be published;

The reports are a continuation of over a decade-long research series – that includes considerable modifications/enhancements, to cater for recent COVID-19 related market shifts/evolution.

 

Research includes a survey program of 1500 in-depth interviews plus extensive desk research.

 

Subscribers confirming prior to commencement (October 16, 2020) receive a discount plus the opportunity to request additions/modifications to suit their requirements.

 

 

For a full pdf outline of the research, including coverage, topics, methodologies and how to gain access, please contact Andrew Penfold.

[email protected] 

Phone +61 (0)419 980 971.