New augmented reality Christmas campaign launched.

 

Officeworks has got into the Christmas spirit with a new campaign that offers customers the opportunity to take a socially-distanced Santa photo. 

 

Officeworks customers – and their children – can take a snap with Santa either in-store or at home thanks to the use of augmented reality.

 

The retailer’s Christmas campaign uses WebAR to allow users to choose from various Santa poses to build their own custom scene, save the image to their phone, print it in-store or share with friends and family on social media.

 

The ‘Show Them You Know Them’ campaign was created in response to the ever-changing shopping habits of customers, according to Jess Richmond, Officeworks’ general manager marketing and insights. 

 

“It’s been great working with the RYOT Studio team to bring this campaign to life and we can’t wait to see how our customers will enjoy this new and immersive augmented reality experience,” she said.

 

“Our print, copy and create range of personalised gifts is always popular so this year we wanted our above-the-line campaign to showcase the joy of a meaningful gift or surprise can evoke between family members and friends,” she added.

 

The augmented reality experience forms part of a wider integrated marketing campaign which also features two new TVCS showcasing the art of gift-giving, positioning Officeworks as a destination with something for everyone.

 

The campaign will run across TV, radio, OOH, digital and social media, and is complemented by search and PR, as well as a B2B and CRM program.