Company commits to range of sustainability targets.

 

France-based stationery, lighter, and shaving products company BIC has ramped up its sustainability efforts as it looks at new options for products and packaging, including a greater use of recycled materials, a move from plastic to paperboard, and refillable and reusable alternatives.

 

By 2030, BIC aims to have 50 per cent of its products made from non-virgin petroleum plastic, with an intermediate goal of 20 per cent by 2025. 

 

The company has also pledged that by 2025, 100 per cent of its consumer plastic packaging will be reusable, recyclable, or compostable.

 

The new BIC ReVolution line is the brand’s first full range of eco-friendly stationery items, including ball pens, mechanical pencils, permanent markers, and correction tape.

 

According to the company, plastic represents 21 per cent of its carbon footprint. By reaching these commitments, BIC estimates it could reduce its emissions by 10 per cent by 2030.

 

Another eco-conscious strategy the company has historically used is to offer the majority of its products without consumer packaging or in value packs to minimize the amount of packaging needed. 

 

In Europe, 77 per cent of BIC’s writing products are packaged in boxes, trays, or pouches of at least 10 products (81 per cent in North America), 79 per cent of lighters are sold in trays of at least 50 (64 per cent in North America), and 81 per cent of shavers are marketed in pouches of five, 10, or more.