New Begreen range a world’s first.

 

Pilot Pen Australia has launched the world’s first full line of writing implements, manufactured with minimum of 70 per cent recycled materials.

 

The Begreen range, which comes in plastic-free packaging made from recyclable cardboard, features ballpoints, gel pens, whiteboard markers, mechanical pencils, correction tape and refills.

 

The range includes pens made completely from recycled PET plastic bottles, called B2P (‘Bottle to Pen’). One recycled PET plastic bottle is converted into five pens, with a  barrel design that mimics the grooves and ridges of a plastic bottle. 

 

John Johnston, marketing manager at Pilot Pen Australia, said that Pilot Pen had absorbed the additional cost of sourcing and processing the recycled materials used in the range, to avoid costs being passed onto the customer.

 

“We know that many Australians are keen to make environmentally friendly purchases and it is important to facilitate that process,” he said.

 

Pilot Pen quoted research that showed there is currently eight billion tonnes of plastic in the world – equivalent to 55 million jumbo jets.  

 

Figures from the Australian Packaging Covenant Organisation (APCO) shows that more than 800,000 tonnes of plastic waste ends up in landfill or the environment in Australia every year with only around 18 per cent of it being recycled. 

 

Pilot B2P comes in two varieties, gel and ballpoint and is available at Coles, Officeworks, Big W and independent retailers.