New campaign targets office supplies customers.

 

Amazon has ramped up its business-to-business marketing strategy in the US with the with the launch of the ‘Buy smarter. Dream bigger’ campaign.

 

The campaign features a 30-second TV spot titled ‘PetTech’ that depicts the imaginary launch of a pet-device company and demonstrates how Amazon’s B2B platform can consolidate ordering, track spending and monitor other business needs in one place.

 

The messaging emphasises a seamless and streamlined experience, which could appeal to companies dealing with a hectic supply chain. It’s also a bid by Amazon to capture more share of the office supplies category.

 

Amazon Business is intended for businesses of any scale to consolidate their supply purchases, like pencils or face masks, under one roof by utilizing the e-commerce giant’s plethora of sellers and Amazon Prime perks, known as Business Prime.

 

Amazon Business serves more than five million businesses, including 80 Fortune 100 companies. It generated US$25 billion in worldwide annualised sales last year.

 

Click here to view the video https://youtu.be/dZX6J-5ac_E