Retailer benefits from less Zoom meetings.

 

Children’s stationery chain Smiggle has recorded a 24.6 per cent increase in sales to $261.6 million in the full year to July 31, driven by stronger return-to-school sales.

 

Smiggle’s Australian-based parent company Premier Investments, which owns a string of retail brands, posted a 3.9 per cent increase in revenue to nearly $1.5 billion with online sales up by 14.3 per cent to $340.1 million.

 

Smiggle's global sales rebounded strongly as students returned to school and “away from Zoom”. 

 

During the year, Premier launched a Smiggle website in Singapore – the group’s first website in south-east Asia. The online channel is now operating 15 websites across four countries.

 

Premier’s online sales are now up fivefold since FY 2017 and represent almost 23 per cent of total sales.

 

Premier’s chairman Solomon Lew, commented: “Our team has delivered an impressive full year result for our shareholders, especially in the context of significant operational challenges that included Government mandated lockdowns, global supply chain complexities and omicron disruption.”