Trendy shade of crimson to brighten up dull stationery.

 

Pantone has announced its Colour of the Year - PANTONE 18-1750 Viva Magenta - a “nuanced crimson red tone that is powerful but not overwhelming.”

 

A shift from the cooler-toned Veri Peri of 2022, Panton describes the new shade as "powerful and empowering"..."an animated red that encourages experimentation and self-expression without restraint" and intends to promote optimism and joy with this dynamic colour. 

 

The aim for the shade is to "explores the dynamism between artificial Intelligence and human creativity to create ‘The Magentaverse’ according to Pantone.