Smiggle kicks a goal with Matildas merch
Women’s team a winner with school gear.
Boutique stationery retailer Smiggle has kicked a goal with its new Matildas collection, which has attracted strong consumer interest following the team’s success to date in the FIFA Women’s World Cup.
Launched in June, and available online and in-store, the limited edition collection ranges from keyrings to bus pass lanyards, water bottles, lunch boxes and backpacks.
Smiggle is currently offerring a 30 per cent discount on its Matildas range.
Nike recently confirmed that the Australian women's team has sold more official jerseys ahead of the tournament than the Socceroos managed during and since the 2022 Men’s World Cup in Qatar.
Date Published:
2 August 2023