US reports reveals latest trend in online office products sales.

 

Online sales of office products in the US grew by six per cent in the first quarter of 2024, a moderate result compared to other categories.

 

Jungle Scout’s Consumer Trends Report is a quarterly study of 1000 US consumers that explores how spending behaviours and preferences change over time and in relation to current events. It tracks the types of products consumers are buying, what retail stores and sites they’re shopping from, and whether spending is increasing or decreasing online and in stores. 

 

The report covers spending and e-commerce trends, with a special focus on Amazon, over the first quarter (January-March) of 2024, with some comparison to previous quarters. It also explores consumer attitudes and behaviors and how they’re being influenced by inflation and other factors, including the evolving role of artificial intelligence and augmented reality technologies.

 

Out of 24 Amazon categories, 14 have experienced year-over-year sales increases, ranging from six per cent to nearly 30 per cent.

 

According to Jungle Scout Cobalt data, shoppers are buying more products in categories such as  Arts, Crafts & Sewing, Pet Supplies, and Beauty & Personal Care, and fewer products in categories like Camera & Photo, Video Games, and Software.

 

While office products sales were up by six per cent, computers and accessories only increased by three per cent.

 

The average product price increased in 11 categories, with the largest (+63 per cent) seen in the Industrial & Scientific category. 

 

For office products, the average price change was down 17 per cent while the unit sales trend was up seven per cent.

 

To get the full report, go to https://www.junglescout.com/