Latest US report highlights trends and tactics. 

 

Fresh approaches to value, back-to-school, and digital creator trends pose opportunities. 

 

The latest Future of Office Supplies report from global research firm Circana has highlighted a series of market trends that will have a significant impact on the sector.

 

While overall US sales revenue for the office supplies industry is projected to decrease by 4.9 per cent this year, it is projected to soften to less than two per cent  through 2026, signalling a trend toward stabilization.

 

“The unpredictable demand swings caused by the pandemic are finally behind us, leading to a more stable office supplies sales cycle moving forward,” said Ben Arnold, industry advisor, Office Supplies, Circana. 

 

“Even as some businesses encourage a return to the office, hybrid work schedules have become the new norm across most of the United States. As a result, people are now buying office supplies for themselves that they previously relied on their offices to provide. Brands and retailers must stay attuned to these evolving consumer needs to deliver value in this changing landscape,” he said.

 

Key trends and resulting growth opportunities from the report include:

Arnold added: “Growth opportunities still exist and will continue to emerge in the office supplies sector. It’s essential for brands and retailers to align their products with the evolving needs of consumers regarding size and price point, as well as making the connection between traditional supplies and the trends resonating most. Additionally, reaching these consumers with effective messaging at the right cadence will be crucial for success.”