Sydney dealer chases after Winc and COS.

 

St Leonards-based dealer Dynamic Office National has rebranded as part of a move to increase its share of corporate accounts.

 

Managing director Cesar Biguetti (pictured) said the name change to Dynamic Office Supplies was designed to position the company as a “third option” to Winc Australia and Complete Office Supplies, the two large B2B-based suppliers that share a large portion of government and corporate business.

 

Dynamic Office Supplies will remain a member of dealer group Office Brands.

 

Biguetti told Office Products News: “ We’ve grown quite a bit over the past few years, and we believe we can provide a higher level of service and cement our position at the bigger end of town, which is currently dominated by Winc and COS.

 

“We run our own marketing activities and website and as a third option, we are able to service corporate accounts, which often require three quotes, on a national level,” he said.

 

“We’ve had a number of customers come to us and say they are not receiving the service they require, particularly where prompt delivery is required,” he said.

 

Biguetti said his decision to rebrand was driven by a desire to “take charge of the company’s destiny”.

 

Dynamic Office Supplies is part-owned by David Loxton, managing director of Pencraft Office National in Brisbane.

 

Biguetti started his career in office products working in the warehouse at Pencraft.