New campaign showcases AI-enabled laptops. 

 

The campaign features a family coming together to build a custom enclosure for their new guinea pig, all while debating his name. 

 

From AI-enabled laptops to the latest smartphones and tablets, Officeworks’ tech range helps the family create a one-of-a-kind home for their new pet, Bruce.

 

The integrated campaign will run across TV, digital, and in-store channels.

 

Jess Richmond, general manager - customer and online at Officeworks, said: “We’ve expanded our technology offering to ensure we’re providing the tools Australians need to stay connected and achieve more.”