An entrepreneurial couple has been recognised for launching one of India’s most innovative start-ups following the success of their mobile stationery business.

 

Launched as a pilot project in 2017, Stationarray came about when founders Humrahi Jain and Smita Singh noticed that the stationery, books, and gifts sector was highly disorganised on the sub-continent.

 

Their start-up aims to change that by using trucks for promotion, display and direct sale to the public.

 

With a planned itinerary, Stationarray trucks are stationed near schools once a week and in housing societies once every 10 to 15 days. 

 

“The fact that the trucks are there temporarily ensures that our customers hurry up so as to not lose the opportunity of buying products,” Jain said.

 

Prior to the Stationarray venture, Jain worked at several companies including the India Today Group, Radio Mirchi, and the Times Group in the marketing and product divisions.

 

Co-founder Singh is a practising lawyer and a social worker who brings expertise in both marketing and legal to her work.