The benefits of corporate clothing consistency are plain to see.

The benefits of uniforms and corporate clothing has been highlighted by several research studies that come to the same conclusion – uniforms boost job satisfaction levels of employees.

Around half of employees in Australia now wear uniforms of some description to work, according to a workplace survey.

It was also found that the major reason employer’s introduce a uniform is to increase the professional look of the company. Other motivations included making it easier for customers to identify staff members and making it easier to manage the personal appearance of employees.

But when it comes to how employees feel about uniform dressing, they are far less excited about being clad in company-designed work wear. Just 40 per cent of respondents who wear a uniform say they prefer wearing a uniform over their own clothing

Yet despite the reluctance from some workers to don the corporate colours, when done correctly, dressing in uniforms can really unify a team and be a powerful branding tool for Australian companies.

By wearing a uniform, many employees feel a sense of belonging. A high standard of dress and personal presentation becomes a source of pride among staff and a part of a company’s identity as a business.

A Cornell University study found that uniform design not only affected employees’ attitudes but their ability to do their job well.

The study concluded that a “sloppy” outfit led to lazy output and poor customer perception.

Conversely, staff who took pride in their appearance also took pride in their work.