Private label push at contract supplier.

Winc Australia has announced a major restructure of its brand portfolio with the introduction of several new and exclusive own brand products and range extensions.

Among the changes are new pack sizes – such as 12-pack moving to 24-pack – and the integration of OfficeMax products.

Some branded and exclusive Winc products will also be discontinued.

The product alignment program started in September and run throughout first half of 2020.

In a statement to customers, Winc said: “Our team has been focussed on our Winc brands, carefully reviewing, improving and introducing new products to the range so we can better serve your needs. We have also been working closely with our supplier network, optimising our quality check processes and ensuring we only work with partners that are ethical within their own operations and can deliver the best quality for you.”

Winc’s own brand stable currently includes Winc-branded products, Corporate Express, Codafile, Simply, Cleera, Winc Earth, Victoria Gardens, Amaroso, Access by Winc, Ambition by Winc, Astute by Winc, Winc Cloud and OfficeMax.