ISSA acquires INCLEAN media assets
Global trade group mops up magazines and expo.
International cleaning and hygiene trade association ISSA has acquired the INCLEAN publishing and trade show assets from the Intermedia Group.
The print publications comprise the bi-monthly INCLEAN and quarterly INCLEAN NZ magazines.
Intermedia has been contracted to manage both while its subsidiary Interpoint Events will also continue to manage the operational and logistical side of the ISSA Cleaning and Hygiene Expo.
“This was a natural and exciting fit,”, said Dianna Steinbach, ISSA international vice president “INCLEAN aligns with ISSA’s vision of increasing the appreciation for cleaning as an investment in human health and the environment. It supports our brand promise of changing the way the world views cleaning.”
The ISSA Cleaning and Hygiene Expo has continued to experience year-on-year growth with the 2019 show drawing 3446 attendees.
This year’s ISSA expo will be held in Sydney on 26-27 August.
Date Published:
5 February 2020