Office Products News


8 September 2022

Experienced general manager to "champion the newly defined customer journey".

Office Choice Ltd is pleased to announce the appointment of Marcia Allan (pictured) to the newly created position of General Manager, Marketing.  This role will support our growth strategy and will work across the organisation to support the delivery of our transformation strategic plan, evolve our brand identity and increase engagement with our customers, supplier partners and members.
Marcia joins Office Choice Ltd as an experienced General Manager with skills gained from a broad range of industries including professional services, media, sports and insurance.  She has a deep understanding of the B2B market gained through numerous senior management sales and marketing roles at Sensis. 
With in-depth skills across brand, digital and customer experience, Marcia will guide the marketing function and is charged with the responsibility of enhancing our current practices and philosophies to improve efficiencies and dealer competitiveness.  “I am delighted to join Office Choice and become part of such a dynamic company with a strong growth agenda and a clear vision for 2023 and beyond”.
Office Choice CEO, Brad O’Brien, says “I am ecstatic to welcome a strategic marketer of the calibre of Marcia into the business, and we are excited to support Marcia in her efforts to drive consideration and loyalty of the Office Choice brand and our member base within Australia”.  He added “Her appointment will strengthen our already strong marketing capability and better support us in our market share and growth ambitions.” 
Marcia will work closely with Cameron Osborne, National Marketing Manager, the senior management team and merchandising/operations teams to champion the newly defined customer journey.